Words in the News - bolster

bolster

To support or reinforce, strengthen.
Synonym: encourage, support.

Examples from wsj.com:
"Because of widespread smartphone adoption and growing mobile internet use, QR Codes have created an avenue for marketers and publishers to bolster their multichannel marketing campaigns."
"Tencent is also looking to bolster its image following a public spat between Tencent and antivirus software maker Beijing Qihoo Technology Ltd."